Ivan Picelj - Gerstner & Gredinger & Kutter - reklamna grafika. Zagreb, 1965. godine. Reklamna grafika, Basel / Švicarska.
Plakat, sitotisak, 49,5x70cm.
GGK - Gerstner, Gredinger and Kutter (graphic design; Switzerland)
The archives of Swiss legends Friedrich Dürrenmatt and Karl Gerstner can be found in the Swiss National Library. Gerstner is one of the most important innovators in typography, commercial art and corporate design. He set up his own graphic design studio in 1949 and was soon being commissioned to produce work for Ciba-Geigy. There he met Markus Kutter, with whom he established the Gerstner + Kutter advertising agency in 1959. They were later joined by Paul Gredinger, and in 1963 the firm expanded to become GGK (Gerstner, Gredinger, Kutter). In the 1970s it became one of the most successful advertising agencies in Switzerland, with offices in other European countries and the US. Towards the end of the 1970s, Gerstner also subtly yet unmistakeably revamped the corporate identity of Swissair, with a new logo intended to take the company towards 2000... In 2012, The Federal Office for Culture awarded the "Grand Prix Design" to Karl Gerstner.
Raster od 4 kvadrata naizmjenično bijelih i srebrnosivih podloga s upisanim manjim kvadratima zaobljenih uglova i kružnim oblicima u tisku crne.Gornji dio plakata: crna podloga, desno u 3 reda imena autora, ispod nazivizložbe, lijevo (3 reda) informativni tekst, sve u tisku svijetlosive boje.
Autor: Ivan Picelj