Sanja Iveković: Ljubica Gerovac (Linda Evangelista)
Gen XX 1997 – 2001
Gen XX (1997–2001) presents posters of famous supermodels emblazoned with the names of female Yugoslav World War II heroes. Iveković equipped the photos of professional models with the names and brief stories of women who were celebrated under socialism as “national heroines,” who are today erased from the public consciousness. The space of common knowledge or familiarity from the socialist past was evacuated in favor of popular mass culture and commercial icons. Iveković utilizes these vehicles of everyday contemporary popular literacy and invests in them content with (generally absent, and to contemporary standards unattractive) historical knowledge.